What is Integrity? What is business Ethics?
We begin by answering head-on the questions “What is
Integrity?" and “What is Business Ethics?"
We do this in a way that is analytic but which we hope
is easily understood by the majority of our audience.
Whilst we believe that most people have an intuitive
sense of right and wrong, it is clear that an analytic understanding of
integrity is no longer a significant part of our educational or cultural curriculum.
This makes integrity difficult to implement in practice as people try to resolve issues of principle and profit in their working lives.
Indeed, some people even fail to recognize that they are facing
an ethical decision.
We also believe that the conflict between people’s intuitive sense of doing the right thing and the practical demands of their job generates a lot of the stress felt by many.



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